Chloe spring 2013 New Concept Flagship Store

The new concept flagship store inspiration comes from the chloé Anglo creative director Clare Waight Kelle r Ms. carefully to Joseph Dirand, depicted 1970s sensibility, aura lingering chloé image of women. , Chloé shops since the brand was founded 60 years has been showing a natural, straightforward and modern full modern temperament.

The Joseph Dirand intensely devoted to penetrate a new expression of the low-key luxury clothing line created by women the world. The masculine architect habits with contrasting approach has always been in its design, clean lines and distinct edges and corners of the his own style into chloé characteristics, combined with the brand's rich, smooth fabric material gradient light skin ivory tones, graceful curves and decorative metal feel, with Clare Ms. together to create a the chloé new concept direction - plenty of light, you can freely stroll; transparent, the slender outline contrasting feminine qualities; poetic and luxury of the details of the deal reflects the brand innate enthusiasm, perfect chloé "cool attitude" natural filling the entire space.

Adjacent to the Place Vendome, and is located in the famous luxury shopping streets rue saint-honore flagship store of 475 square meters, 2 layer for the center, courtyards and balconies with lush green plants. The furniture mainly by Joseph Dirand, personally designed, to express respect for the designers of Maria Pergay, Gabriella Crespi Willy Rizzo, invited France's most famous craftsmen Seiko made, delicate and light as the petals, natural and decorative. First floor staggered transparent glass transmittance scattered ladder and connecting rooms furnished seasonal clothing, leather goods and footwear. Light through the bay windows and skylights, lush courtyard changing, everything with nature, changing light perfect fusion, so the chloé young girls being in an intimate and elegant environment. Boutiques second layer of the atmosphere is more intimate. Here, absolutely uninteresting, all kinds of treasures full of aesthetic taste, rich emotional experience to make the best girlfriends-service infection with elegance and believe that dreams chloé girl. There is also undeniably demonstrated the close cooperation between the architect and designer brands.

In order to celebrate the new concept of elegant flagship store opening, January 23, 2013, chloé organized the a very French fun and relaxing flagship store opening party, invited live performances as well as the famous British dj combination Lou and Nova skewers. Party theme for a fun treasure hunt: the mysterious key held on the invitation, ladies and gentlemen, what you want, was invited to open the the chloé boxes placed at the flagship store, harvest gifts, the flagship store atrium decorative kaleidoscope brilliant, the supply of fresh hot chocolate scene roasted marshmallows and chestnuts. The unique atmosphere to make you feel like being in the a chloé apartment: "la maisonchloé". Participation and surprises to share their happiness.

The opening at the same time, "alice" handbags, exclusive color gold ginger color, customized sales limit of 30, only 253 rue Saint Honore, to commemorate the opening, on sale exclusively engraved with a unique number.

Successively in Paris, the first new concept flagship store in Asia on January 22, 2013 in Shanghai CITIC Square officially opened Mu. The street standing layer flagship store is located in Nanjing West Road top lot, a total area of ​​300 square meters, transparent to the introduction of natural light, floor to ceiling windows, elegant light-colored tone of combined metal decoration simple outline, so chloé girl wander in comfortable leisurely shopping atmosphere.

Garments, bags, shoes and accessories line has been listed in Chloe spring 2013.