Some time ago and friends drinking tea, chatting to the topic of luxury; the friends have done online shopping for luxury goods, he mentioned on their Web site sales of high end handbag is Hermes Birkin. Happened to a friend the other day is called the business elite of the women, the sister SIP coffee gently said: Birkin bag is customized, you can determine online marketing: is it genuine? And then the sister said "most of my circle of friends have a Birkin bag, often have experience to share with each other, therefore, knows a bit about this". Suddenly, the elegant and successfully earn both sister.
Yes, today, which is a label identifying a woman's taste and wealth the eyes? Is the handbag. Her hands or carry, or carry, or just a back made of leather, canvas or nylon handbags, this handbag has on or obvious or hidden Logo. It's not what is important is, this handbag can be penetrated through the woman's temperament, class, economic status, and even her dreams.
Victory in handbags
As a luxury brand handbags and perfume "stepping stone" is probably from the late 90 's around. When 80 women's awareness of their need of a classic and are able to carry bags to meet when the envelope function, luxury brands are aware of their opportunities. Then Chanel started to push has 30 years of history of the 2.55 bag, Hermes rehabilitation has 80 years of history of the Kelly package. As there is no classic Prada bold innovations, launched nylon anti-luxury package.
Handbag is key to success in the late 90 's to the new century, the luxury brand's global expansion is no exaggeration to say that, more than half of the sources are of handbag sales. Prada nylon backpack unexpectedly sold like crazy, Prada became a household brand, and bag as the turning point was the beginning of a new era: luxury brands from the arts and crafts of domestic enterprises to become global companies facing the secondary market. Thus, all the luxury brands are beginning to realize, handbag, they must have a popular market of handbags. Or, launch a handbag, or die.
So when Tom Ford when taking over Gucci, he kept on all models are back for a new Gucci bag; it is clear that Tom Ford realized, Gucci really is handbags to make money, despite his good clothes. Gucci had finally been crazy handbags sale came back from the brink of bankruptcy and had capital for global expansion and Fendi because "law stick" successfully launched the reconstruction of its luxury image in the area.
Later in the day, legends of the handbag has been copied, which became the magic weapon of luxury marketing. Handbag does not need, nor does it need to be tried on women having to face shape, age, and even appropriate consideration. Different handbags and perfume, perfume intangible handbags tangible; handbag Logo provides an opportunity to show off trademark and declared their status, which, of course, benefit from the marketing battle IT packages and overwhelming fashion media. Handbags are not just a handbag, handbag has been given too much content: the handbag every woman of "must have" and thus become luxury dream outcome. And a handbag was every luxury brand "must have", because they are easier to create than perfume and can bring up to 10 times the profits to brands. When joining the luxury brand in each new wave of designers, they are told, "quickly adding a bag". So from the Marc Jacobs Stam handbag to Philip Lim Pashli handbags, each designer is expected there will be a "huge sale" package.
From Louis Vuitton to Hermes generally represent the advanced Luxury handbags. As well as fashion, Luxury handbags, have a quality pyramid: tailored from the start, all the way down to the production. Hermes handbag adhere to the core values of luxury: with the finest leather and textiles, hand-sewn together, and try to meet the customized needs of clients. Hermes handbag I've ever seen a part of the production process (see picture): this is a package of the handle, handle with 6 composition leather, stitched in classic saddle pins hand sewing. Completion of the sewing processes in Artisan Lap in her piercing and needle in, her hand with the handle is perpendicular to the skin, tighten after each under the stitches and to ensure its smooth and solid; making a handle about 4 hours.
Today, most people who buy luxury handbags, usually buy only a product package, in addition to the Logo above and higher prices, it has lost the essence of luxury, and purchase a Gap package and no difference. Hermes value of s is still preserved the handicraft tradition of luxury and intimate relationship with the customer: from material selection to color, even stitch sutures, and then to wait several months or even years, achieved a unique package. Is also the philosophy of Hermes is generally considered to be a luxury item in the process of globalization, the last luxury.
Most Chinese consumers
I have several friends of women entrepreneurs, a few years ago all outfit of their travel is Louis Vuitton bags and later their daughter birthday gifts to the University is the Chanel2.55 package. Now, they are more willing to back a Birkin bag.
There is no doubt that Chinese consumers growing up. Giorgio Armani said not long ago, the company launched the design of more simple and generous skirt, to replace those printed in smart shirts and bags that are identified. "With the passage of time, Chinese people now talk about style, they want to be elegant. "Gucci stores in China also said it would place more including bamboo handle handbag and living on the wind bag, it is hoped that wealthy Chinese are drawn to these low profile material products. Obviously luxury goods makers are adjusting strategies for China, trying to low-key goods produced, attracting more refined brand of affluent Chinese consumers. For some mature for Chinese consumers, they have not just entry-level product you want to buy.
While the other end of the spectrum, Chinese consumers purchased the cottage brand-name paper shopping bag trend is increasing, making people think that they can afford to buy luxury goods. Taobao search for "bag", the search results will appear dozens of, sometimes even more than more than 100 brand names, through Chanel, Gucci, Louis Vuitton, Hermes, all Prada paper bag. Burst out of barbecued pork buns video online a few days ago, an actress accompanies sleep for luxury handbags and 90% were fake. The same rendered crazy in the process of mass luxury, is also a handbag crazy.
